As rate lock activity continues to decline across all loan-purpose types – purchase, cash-out and refinances – mortgage lenders need to leverage innovative ways to boost their originations and maintain healthy pipelines. Learn how you can use intelligent data and analytics to target the right prospects at the right time with the right loan product.
Key Takeaways
Leveraging data to cross-sell to existing customers and convert more prospects
How to analyze data to create more targeted conversations with prospects
Allocating your marketing dollars on more productive campaigns
Richard Lombardi Senior Vice President, Data Strategy & Innovation Black Knight
