Get your listings in front of the right buyers
Listing Ads, powered by Zeta Global, is a robust, affordable and completely automated solution that gets your listing in front of the right buyers at the right time.
How it works
- Artificial intelligence and internet tracking tools ID potential buyers looking for similar homes in your listing’s location
- An ad is generated for your listing including the primary property photo and property details pulled from Paragon®
- Your ad displays to targeted buyers directly on their Facebook® and Instagram® pages*
- When potential buyers click, they go to your personalized CollabLink page that contains a lead generation form
New leads are automatically added as contacts in Paragon.
Get started now
Return to Paragon and select “Activate Ads”
If you're a current Paragon MLS or Association customer and would like more information about how Listing Ads can help your members sell listings faster, click here and a representative will be in touch.
Why Listing Ads?
Affordable
Choose your campaign budget
Targeted
Get in front of the
right buyers
Easy
Sign up on Paragon, then the solution automatically generates the ad and displays it on social media
Accessible
Can be enabled in Paragon at no cost to the MLS or Association
About Zeta Global
Zeta Global is a leading, omnichannel data-driven marketing platform that provides enterprises with marketing automation and consumer intelligence software. Zeta empowers its customers to target, connect and engage consumers through personalized marketing across all addressable channels, including email, social media, display, SMS, CTV and video, among others. Zeta’s actionable insights derived from consumer intent enable its customers to acquire, grow and retain consumer relationships more efficiently and effectively than the alternative solutions available in the market.
*Facebook is a registered trademark and brand of Meta. Instagram is a registered trademark and brand of Instagram, LLC.